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H&M NYC Project

I recently passed by the H&M on Madison Ave and notice one of the windows was replaced by a black wall with a collage of TV screens.

It's called the H&M NYC Project. H&M wants to show you the real, fashionable side of New York. No models, no designers, just you showing off your incredible fashion sense.

If you happen to stop by their store, there's a photo booth by the entrance on your right for taking pictures. You take a picture in the photo booth, and it's displayed on their store windows as part of a rotating photo slideshow. It will also be uploaded on their official flickr page. Or tweet your picture and use the tag #HMNYC.

This is a great opportunity for Lolitas to strut their stuff in addition to daily_lolita. So grab your most stylish coordinate, head down to H&M, have a mini photoshoot, and maybe do a little shopping afterwards.

I'm not sure how long this event/performance project will last, but if you need a legimate excuse to dress up, head to H&M.

Let's show some New York Lolita pride!

H&M NYC Project
505 Fifth Avenue
at 42nd Street
New York, NY 10017

Twitter: HMNYCProject
Flickr: H&M NYC Project


  1. Thank you so much for your support of the HMNYC Project! We blogged right back about you and hope that you and your readers will stop by and participate. Can't wait to see some Lolita Pride! xoxo HMNYC Project


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