Sephora’s Hello Kitty Collection.
To ensure people who wanted to see Hello Kitty, customers had to purchase $35 worth of Hello Kitty merchandise. You were given a pink (naturally) emblazoned with Hello Kitty on it, ensuring your spot in line. I thought this was a great idea since it enables early birds, passerbys, and workaholics like me an equal opportunity to guarantee a chance to see Yamaguchi.
I decided to purchase an eyeliner pen in "Teacup", and two pots of nail polish in "Minty" and "Frosted Cupcake." (As a side note, I highly recommend the Peachy blush stick for everyday wear). And for buying more than $35 worth, I received a Hello Kitty cellphone charm as a bonus.
Chubby Bunny Hello Kitty bows to add some color into their all black dress code.
There were even Lolitas from California promoting the event as Hello Kitty’s official entourage - including Julie and her friends! They handed out flyers to passerbys and in-store window shoppers highlighting the event later than night, as well as posed for pictures for anyone who asked. I thought this was a great way to promote Lolita fashion and in a positive light!
To make up for it Hello Kitty continually weaved the lines for photo-ops and kept the atmosphere upbeat. Not easy for a cat with a large heart/head.
For those who missed the event, don’t worry. According to Hello Kitty Junkie, she’s coming back to New York in September – hopefully to unveal more Hello Kitty themed makeup.
In the mean time I urge all of you to head down to your local Sephora and try out the Hello Kitty Collection for yourself!
Some more photos from the event: