Racked.com took a cue from Willy Wonka and is giving away tickets hidden in chocolate bars to New York Fashion Week.
They will be giving out tickets all week to select shows. Just keep watching Racked.com for times and locations where a street team will be handing out chocolate bars. One lucky chocolate bar will have a ticket for a code to see the latest collection during New York Fashion Week.
They've already given out tickets for Jill Stuart and Project Runway. New York Fashion Week suddenly got more delicious.